This session was held January 24, 2022.
Having a strong, effective brand gives you a competitive advantage in the marketplace and can help you stand out from the competition. A well-defined brand strategy helps customers see your business, like it, and be loyal to it. Learn the building blocks of a successful brand—one that can not only deliver on its promises, but also live its values.
- What makes a brand memorable?
- Define your brand identity.
- Strategic partnerships and how they pay off.
This session was held February 7, 2022.
Businesses can’t afford not to be active on social media. Having a Facebook, Instagram, or Twitter account keeps you tuned into your customer base and helps build long-term loyalty. Learn the basics of social media marketing, how to create a social media presence, properly participate on social media channels, and the importance of creating content that resonates with your audience.
- Content explained.
- Social Media platforms overview.
- Communications management.
- Define its purpose.
- Health Check.
- Key terms and definitions.
- UI/UX Basics.
- Intro to SEO and SEM.