EPP Webinar Videos - Efficiency Nova Scotia

The Power of Branding and How to Level Up

This session was held January 24, 2022.

Having a strong, effective brand gives you a competitive advantage in the marketplace and can help you stand out from the competition. A well-defined brand strategy helps customers see your business, like it, and be loyal to it. Learn the building blocks of a successful brand—one that can not only deliver on its promises, but also live its values.

Key takeaways:

What makes a brand memorable?
Define your brand identity.
Strategic partnerships and how they pay off.

Social Media 101 and Why You Need Content

This session was held February 7, 2022.

Businesses can’t afford not to be active on social media. Having a Facebook, Instagram, or Twitter account keeps you tuned into your customer base and helps build long-term loyalty. Learn the basics of social media marketing, how to create a social media presence, properly participate on social media channels, and the importance of creating content that resonates with your audience.

Key takeaways:

Content explained.
Social Media platforms overview.
Communications management.

Why A Good Website Matters To Your Business

This session was held February 22, 2022.

Is your website building credibility and acquiring leads, or is it costing you customers? Thanks to website builders like Squarespace, WordPress, and GoDaddy, you don’t need coding skills to get a website online. But you do still need a plan. You could have an awesome website design, but it won’t matter if no one gets to see it. See how making an investment in your website can benefit your business.

Key takeaways:

Define its purpose.
Health Check.
Optimization.
Key terms and definitions.
UI/UX Basics.
Intro to SEO and SEM.